Vendor Partner Marketing Reports
Hi, my name is Jonathan Calver from StrategyMix and this video and I’ll going to show you the main channel marketing report within StrategyMix.
Within the StrategyMix system, we have a huge range of reports.
These include reports on lead progression (see the separate video), database growth per partner and special SFDC import-ready reports that allow you to easily import partner marketing data into your Salesforce.com partner portal.
Consolidated Email Marketing Report
Today though, I’m just going to focus on our consolidated email marketing report.
This report answers 3 important questions:
Question 1: Who are my most effective partners in terms of email marketing results?
Question 2: Which are my most effective email marketing campaigns, on a consolidated basis, across my entire partner network?
Question 3: What campaigns have each of my partners run and what were the results?
Now here is a fact that you may find surprising. Nearly every IT vendor globally is unable to answer these 3 questions.
We know this because when we are looking for good campaigns to run, we are often told by vendors to LOOK IN THE PORTAL. To which we reply: “Great, and will your portal show me the average campaign performance across your network of partners?”. To which the answer is always: “No, we DO NOT have that information”.
And here is the key point: “Without guiding metrics – large quantities of data can be useless”.
Anyway, what I’m going to show you is a report that answers all these 3 important questions on just one page.
So, this is our Consolidated Email Marketing Report.
What you’re looking at is real data but the system is in demo mode, which is why all the partner and asset names have been masked.
First point to note is that you can click on the export button, here, to get the entire report in a spreadsheet format. Very useful.
There are 3 sections:
The first section is the consolidated partner performance. All the usual metrics are here. Sent emails, failed emails, unsubscribed, open rates, click throughs and leads. This answers the question of: Who are your most effective partners in terms of marketing?
The second section shows the campaign performance across your partner network. This answers the question of “which are your best campaigns” so that you can provide DATA DRIVEN recommendations to your partners.
The third section is a per partner drill down which shows each campaign the partner has run together with the associated results.
End Live Demo
OK, so there you have it. I hope you found this video to be useful.
If you have not already watched our video on the StrategyMix channel marketing solution, you may want to watch it now.
Thank you for your time.