This is a comprehensive, partner-led, annual marketing program, which combines email campaigns, social, database building, content development and systematic lead follow-up — across all your key vendors.
Harbour IT are part of the Canon Group with over 240 employees. They provide managed cloud and managed IT services to Australian companies. Hear what Christine Patterson, their Marketing Manager, has to say about StrategyMix.
A core principle of multi-vendor marketing is that the number of marketing activities you assign to your vendors in your annual marketing schedule, should be proportional to the value of each vendor to your business.
Many partners don't do this. Instead they assign their precious marketing slots to the first vendor that comes along.
Most partners have databases that could be significantly improved. Most partners know this. They just don't get around to doing anything about it.
We include database building with every campaign. We have a concept called "building at the edge", which means that we're identifying the contacts that you don't know yet, but are similar to and may know your existing contacts.