Friday Briefing: Demo Event Marketing

Demo Event Marketing will grow your future sales more effectively than any other form of marketing.

To prove the point, ask yourself the question: what other marketing process will put you in front of quality prospects, so you can pitch your technology, services or skills?

At 9.30 am on Friday 13 Oct (lucky for some), we will show you a totally unique demo event marketing process, which you will not have come across before, that will enable you to run more demos, more consistently and with greater conversion rates, so you can make more sales.

During this 45-minute demo, we will:

• Explain why demo events are much more effective than 1-to-1 demos, in terms of attracting delegates that are more likely to convert. Hint: this is counter intuitive
• Show you an indirect, trust building approach that we use and which you can use to increase both the quantity and quality of your demo event delegates.
• Explain how the always-on demo event concept will allow you to solve the problem of late cancelations and no shows – caused by extremely busy executives being “too busy”.
• Illustrate the critical importance of including a compelling value proposition in your demo events.

We will also go through the StrategyMix demo event marketing solution in detail, explain how it works, and the different pricing options.

This Friday briefing will be relevant for anyone who is responsible for increasing IT sales.